Course code: BED-3022
Fisheries Marketing
Campus
Semester / Year
Autumn 2009
Credits
5
NOTE! This course belongs to a previous semester/year
BED-3022
Fisheries Marketing
-
5
ects
The course is administrated by
Fakultet for biovitenskap, fiskeri og økonomi
Fakultet for biovitenskap, fiskeri og økonomi
Type of course
Theoretical
Theoretical
Course contents
There will be a particular focus on (sea) food consumption behaviour, and the course will teach students how to achieve customer and consumer satisfaction and loyalty toward seafood and seafood products. Consumer motives, attitudes, satisfaction, and loyalty are among the basic concepts needed for marketing. Consumer behaviour knowledge is necessary for strategic and tactical marketing and management decision making (e.g., product development, pricing, distribution and promotion).
There will be a particular focus on (sea) food consumption behaviour, and the course will teach students how to achieve customer and consumer satisfaction and loyalty toward seafood and seafood products. Consumer motives, attitudes, satisfaction, and loyalty are among the basic concepts needed for marketing. Consumer behaviour knowledge is necessary for strategic and tactical marketing and management decision making (e.g., product development, pricing, distribution and promotion).
Objective of the course
This course aim to give the students an introduction to the basic thinking in marketing and market analysis, with special reference to fish marketing.
This course aim to give the students an introduction to the basic thinking in marketing and market analysis, with special reference to fish marketing.
Language of instruction and examination
English
English
Teaching methods
Multiple approaches through lectures and seminars.
Multiple approaches through lectures and seminars.
Assessment methods
Seminar exercises and written exam.
Seminar exercises and written exam.
Coursework requirements
Obligatory seminar exercises
Obligatory attendance of 80% of the lectures.
Obligatory seminar exercises
Obligatory attendance of 80% of the lectures.
Date for examination
Skriftlig eksamen:
Skriftlig eksamen:
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.
Skriftlig eksamen
Course overlap
BED-3003 Consumer behaviour 2
BED-3003 Consumer behaviour 2
Recommended reading/syllabus
List will be provided prior to commencement of the semester.
List will be provided prior to commencement of the semester.
Error rendering component
Previous years and semesters
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