Course code: BED-3029
Idea Evaluation and Strategy
Campus
Semester / Year
Autumn 2009
Credits
10
NOTE! This course belongs to a previous semester/year
BED-3029
Idea Evaluation and Strategy
-
10
ects
The course is administrated by
Fakultet for biovitenskap, fiskeri og økonomi
Fakultet for biovitenskap, fiskeri og økonomi
Type of course
Teoretical. This course may be taken as a singular course.
Teoretical. This course may be taken as a singular course.
Course contents
The course is divided into two sections: The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project. The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and preparing for competitive strategies in the market. The section also gives training in how to use patent and other types of databases for early-stage analysis of technological, competitive and market opportunities.
The course is divided into two sections: The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project. The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and preparing for competitive strategies in the market. The section also gives training in how to use patent and other types of databases for early-stage analysis of technological, competitive and market opportunities.
Objective of the course
The aim of the course is to ensure that students are aware of the critical role that idea evaluations play in the commercialization of knowledge based ideas, be able to implement idea evaluations and carry out feasibility studies as well as build competitive strategies to launce the idea into the market. The tools and constructions presented in the course will be understood in the context of evaluating the commercial potential of an idea, and how it is to be realized. The course puts particular emphasis on how different actors such as researchers, technology transfer offices (TTOs), knowledge-based companies etc can utilize project evaluation tools in order to achieve a comprehensive overview of the overall potential of an idea and how this overview can provide understanding of required steps of development.
The aim of the course is to ensure that students are aware of the critical role that idea evaluations play in the commercialization of knowledge based ideas, be able to implement idea evaluations and carry out feasibility studies as well as build competitive strategies to launce the idea into the market. The tools and constructions presented in the course will be understood in the context of evaluating the commercial potential of an idea, and how it is to be realized. The course puts particular emphasis on how different actors such as researchers, technology transfer offices (TTOs), knowledge-based companies etc can utilize project evaluation tools in order to achieve a comprehensive overview of the overall potential of an idea and how this overview can provide understanding of required steps of development.
Language of instruction and examination
English.
English.
Teaching methods
Lectures, seminars, group based work.
Lectures, seminars, group based work.
Assessment methods
Group based paper, Grades A-E, F is failure. Coursework requirements: Group based assignment with oral presentation. Persumes approved participation.
Group based paper, Grades A-E, F is failure. Coursework requirements: Group based assignment with oral presentation. Persumes approved participation.
Coursework requirements
Project
Project
Date for examination
Muntlig eksamen:
Muntlig eksamen:
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.
Muntlig eksamen
Recommended reading/syllabus
Reading list for the course is available in Fronter.
Reading list for the course is available in Fronter.
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Previous years and semesters
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