Course code: BED-3035
Commercialization and Internationalization
Campus
Semester / Year
Spring 2010
Credits
10
NOTE! This course belongs to a previous semester/year
BED-3035
Commercialization and Internationalization
-
10
ects
The course is administrated by
Fakultet for biovitenskap, fiskeri og økonomi
Course contents
1 - Business Simulation:
A key aspect of business creation is the issue of commercialization, but debate has taken place on how this should be taught i.e. lectures, case studies etc. One approach is the use of a business simulation (business game), although of course all ´real life´ issues cannot be accounted for and only an approximation of key factors to show the inter-relationship between certain decisions, e.g. those considered earlier in the course.
The simulation will run over an intensive period of 2-3 days whereby the class will be split into 4 teams each representing a different firm. A manual will be provided with a summary of the product, market characteristics etc and each team will have the same starting position; which unlike the real world is necessary so a particular team is not disadvantaged. Each team will then make a series of decisions to represent certain strategies depending on their particular objectives e.g. obtaining market share for targeted segments. In other words, after the first decision each team will do better/worse than their competitors ending in a ´winning´ team.
2 - Internationalization:
This intensive session will discuss issues ranging from motives and barriers to internationalization through to operational issues such as modes of market entry management teams may adopt to exploit potential opportunities. The idea will be to expose the group to preliminary issues to consider when planning to internationalize.
A key aspect of business creation is the issue of commercialization, but debate has taken place on how this should be taught i.e. lectures, case studies etc. One approach is the use of a business simulation (business game), although of course all ´real life´ issues cannot be accounted for and only an approximation of key factors to show the inter-relationship between certain decisions, e.g. those considered earlier in the course.
The simulation will run over an intensive period of 2-3 days whereby the class will be split into 4 teams each representing a different firm. A manual will be provided with a summary of the product, market characteristics etc and each team will have the same starting position; which unlike the real world is necessary so a particular team is not disadvantaged. Each team will then make a series of decisions to represent certain strategies depending on their particular objectives e.g. obtaining market share for targeted segments. In other words, after the first decision each team will do better/worse than their competitors ending in a ´winning´ team.
2 - Internationalization:
This intensive session will discuss issues ranging from motives and barriers to internationalization through to operational issues such as modes of market entry management teams may adopt to exploit potential opportunities. The idea will be to expose the group to preliminary issues to consider when planning to internationalize.
Objective of the course
The course aims at giving students a practically oriented perspective on Commercialization & internationalization issues through active application of relevant theories and models. This will include Business simulation and expose the group to preliminary issues to consider when planning to internationalize.commercialisation
Language of instruction and examination
English.
Teaching methods
Lectures, seminars and group based learning
Assessment methods
Group based paper, grades A-E, F is failure (100% of grade).
There will not be arranged a re-sit exam for this course.
Date for examination
Gruppeeksamen:
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.
Gruppeeksamen
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Lectures Spring 2010 First time: See timetables |
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Previous years and semesters
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