Course code: BED-8002

Introduction to structural equation modeling (SEM)

Apply between July 20 and August 9
Campus
Semester / Year Autumn 2013
Credits 5

About the course

This course provides the student with an introduction to the use of structural equation models (SEM) and the methodological issues pertaining to such models.

Admission requirements

BED3011 or equivalent Max 15 participants

Objectives of the course

Knowledge: - An understanding of the uses and limitations of SEM as a measurement analysis tool. - An understanding of the measurement model and the structural model, as well as the type of information each one provides. - An understanding of advanced issues in SEM, including higher order factors, multi-group analyses, and MTMM. Skills: - Conceptualizing SEM - Executing SEM using Lisel/Amos - Presentation of SEM - Intepretation of SEM Competencies: - The ability to interpret and evaluate the use of SEM in business literature

Teaching methods

Lectures, seminars, and computer lab

Language of instruction and examination

English

Recommended reading/syllabus

Literature Books: Diamantopoulos, Adamantios and Judy A. Siguaw (2003), Introducing LISREL, Sage, London. Additional Books: Bollen, K.A. (1989) Structural Equations with Latent Variables, New York: John Wiley & Sons. Schumacker, R.E. & Lomax, R.G. (1996) A Beginner’s Guide to Structural Equation Modeling, New Jersey: Lawrence Erlbaum Associates. Jöreskog, K.G. & Sörbom, D. (1995) Lisrel8 Users Reference Guide, IL: SSI, Inc. Articles: Anderson, J. C. and D. W. Gerbing (1988), "Structural Equation Modeling in Practice - a Review and Recommended 2-Step Approach," Psychological Bulletin, 103 (3), 411-23. Anderson, J. C., D. W. Gerbing, and J. E. Hunter (1987), "On the Assessment of Unidimensional Measurement - Internal and External Consistency, and Overall Consistency Criteria," Journal of Marketing Research, 24 (4), 432-37. Bagozzi, B. and Youjae Yi (1988), "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, 16 (Spring), 74-94. Bagozzi, R. P. (1983), "Issues in the Application of Covariance Structure-Analysis - a Further Comment," Journal of Consumer Research, 9 (4), 449-50. Bagozzi, R. P., C. Fornell, and D. F. Larcker (1981), "Canonical Correlation-Analysis as a Special Case of a Structural Relations Model," Multivariate Behavioral Research, 16 (4), 437-54. Bagozzi, Richard P. and Gordon R. Foxall (1996), "Construct validation of a measure of adaptive-innovative cognitive styles in consumption," International Journal of Research in Marketing, 13 (3 SU -), 201-13. Bienstock, Carol C., John T. Mentzer, and Monroe Murphy Bird (1996), "Measuring Physical Distribution Service Quality," Journal of the Academy of Marketing Science, 25 (1), 31-44. Cortina, J. M. (1993), "What Is Coefficient Alpha - an Examination of Theory and Applications," Journal of Applied Psychology, 78 (1), 98-104. Diamantopoulos, Adamantios (1999), "Viewpoint - Export performance measurement: reflective versus formative indicators," International Marketing Review, 16 (6), 444-57. Fornell, C. (1983), "Issues in the Application of Covariance Structure-Analysis - a Comment," Journal of Consumer Research, 9 (4), 443-48. Gerbing, D. W. and J. C. Anderson (1988), "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment," Journal of Marketing Research, 25 (2), 186-92. Hansen, Kare (2004), "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, 57 (1), 1-13. Maccallum, R. C. and M. W. Browne (1993), "The Use of Causal Indicators in Covariance Structure Models - Some Practical Issues," Psychological Bulletin, 114 (3), 533-41. Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," The Journal of Marketing, 58 (3), 20-38. Olsen, Svein Ottar (2003), "Understanding the relationship between age and seafood consumption: the mediating role of attitude, health involvement and convenience," Food Quality and Preference, 14 (3), 199-209. Peter, J. P. (1981), "Construct-Validity - a Review of Basic Issues and Marketing Practices," Journal of Marketing Research, 18 (2), 133-45. ---- (1979), "Reliability - Review of Psychometric Basics and Recent Marketing Practices," Journal of Marketing Research, 16 (1), 6-17. Rentz, J. O. (1987), "Generalizability Theory - a Comprehensive Method for Assessing and Improving the Dependability of Marketing Measures," Journal of Marketing Research, 24 (1), 19-28. Rigdon, E. E. (1995), "A Necessary and Sufficient Identification Rule for Structural Models Estimated in Practice," Multivariate Behavioral Research, 30 (3), 359-83. Steenkamp, Jan-Benedict E. M. and Hans Baumgartner (2000), "On the use of structural equation models for marketing modeling," International Journal of Research in Marketing, 17 (2-3 SU -), 195-202. Toften, Kjell and Svein Ottar Olsen (2004), "The Relationships Among Quality, Cost, Value, and Use of Export Market Information: An Empirical Study." Journal of International Marketing, 12 (2), 104-32. Ytterligere kurslitteratur angis ved kursstart

Application deadline

30 June 2013

Send your application by letter or e-mail to:

 

University of Tromsø

Faculty of Biosciences, Fisheries and Economics

Norwegian College of Fisheries Science

Att: Ingjerd Nilsen

NO-9037 Tromsø

Norway

 

ingjerd.nilsen@uit.no

Assessment

Assessment: Term paper Grade: Pass/fail Course work requirements: (1) Analyses or reproducing runs using LISREL, incl.1-2 page report of results from the exercises. (2) Each student will complete a term project consisting of specification, estimation, testing, and interpretation of an original structural equation model using primary data.

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